DAMADEI – Design and Advanced Materials As a Driver of European Innovation.
Are the European Design and Advanced Materials sectors connected?
Several recent reports demonstrate that creative industries have a recognized important and transformative role in the EU‘s economy.
Creative industries are often defined as the main drivers of innovation and encompass an even bigger potential. In this regard, design is a powerful tool for innovation in new or emerging markets where user-friendly and appealing design is a must to create or enter the market.
However, there are still some barriers obstructing the full development of such potential. One of the main remaining barriers is the lack of knowledge about the potential use of advanced materials in designing new products.
The DAMADEI project seeks to raise awareness among designers and to provide them with the appropriate experience on how to take advantage of these huge opportunities regarding advanced materials.
In this way, design will be able to unlock its full potential as a driver of innovation and European competitiveness.
● To consolidate a long-term collaborative European infrastructure to enhance the current network of partners through the involvement of the main European design sector and advanced materials stakeholders
● To identify the needs, barriers and common areas of application of both sectors
as well as to develop the potential interaction of Design and Advanced Materials as drivers of European innovation.
● To hold 4 Workshops (London, Barcelona, Prague, and Copenhagen) to stimulate creative processes by exchanging European best practices in design through the application of advanced materials.
● To develop and implement a far-reaching Communication Plan.
● Creation of a permanent network of European design and advanced materials stakeholders.
● Mapping of the European Design and Advanced Materials sectors.
● In-depth research into the interactions between Design and Advanced Materials.
● Identification of European best practices for these interactions.
● 4 innovative workshops on design & advanced materials in London, Copenhagen, Prague and Barcelona, including an exhibition of advanced materials.
● Creation of a collaborative platform as an online meeting point for Design and Advanced
● Publication of the main conclusion of the project.
● Staging of a final dissemination event coinciding with Barcelona’s FADFest.
Creative industries are defined in the Commission Green Paper “Unlocking the potential of cultural and creative industries” April 2010 as “those industries which use culture as an input and have a cultural dimension, although their outputs are mainly functional. This classification includes architecture and design, which integrate creative elements into wider processes”
According to Council’s conclusions on “Creating an Innovative Europe” May 2010 non-technological innovation, including design, innovation in services as well as culturebased creativity, is an important tool for competitiveness, growth and quality of life for citizens.
The Council acknowkledges design’s leverage effect on innovation performanceand stresses the need to establish platforms for exchanging knowledge, experiences and best practices on design issues as a competitive advantage for European companies.
Advanced materials play an important role in the creative industries because the key of the success of a new product is increasingly linked to the materials used. It has been estimated that some 70 percent of all technical innovations hinge directly or indirectly on the propierties of the materials they use.
Therefore, DAMADEI’s members aim:
1. To help to fully unleash design’s potential to boost European innovation and competitiveness by means of the use of advanced materials.
2. To contribute to bring down barriers to better use of design as a tool for innovation bridging the gap between material innovation and the creative communities.
3. To foster the creation of early alliances between material suppliers and manufacturers with designers to incubate radical technology-led design ideas and startups, supporting them in the overlap of advanced science and user outreach.
4. To bring the use of advanced materials into design as as a differentiator to capture new markets.
How will this be made?
1. Consolidating DAMADEI network as a meeting point between creative and materials communities. A place to share challenges, trigger alliances shaping an innovative ecosystem around design and advanced materials.
2. Continuing and improving DAMADEI’s workshops programme, specially tailored to encourage a better understanding and promote dialogue between design and advanced materials, fostering the exchange of experiences.